Introduction ................................................................................................. 1

by Fred Dervin and Yasmine Abbas

Pari 1 : Surveillance and Identity

Chapter One............................................................................................... 15

Identity in a World of Ambient Intelligence by Katja de Vries

Chapter Two .............................................................................................. 37

I Judged you at Starbucks – Identification and Regulation of the Non-persistent Subject on craigslist Missed Connections by Jed Brubaker

Part 2 : Digital Political Identity

Chapter Three ............................................................................................ 61

Practicing Identity in the Digital Game World: The Turkish Tribes’ Community Practices in “Silkroad Online” by Mutlu Binark and Günseli Bayraktutan Sütcü

Chapter Four.............................................................................................. 85

Mobilization and Peer-to-Peer Identity: An Investigation of Barack Obama’s Presidential Campaign by Yasmine Abbas

Part 3 : We surf Therefore I am

Chapter Five ............................................................................................ 109

The Ideology of the Self in Ludic Digital Worlds by Olivier Mauco

Chapter Six .............................................................................................. 125

“Whatever I am, Wherever I am, How does it Matter?... Why does it Matter?” Egocasting in-between Identities by Fred Dervin and Tanja Riikonen

Part 4 : Identity Gathering

Chapter Seven.......................................................................................... 157

Collect to Connect in the Mobile Age by Cati Vaucelle

Chapter Eight........................................................................................... 171

New Technologies of the Self and Social Networking Sites: Hospitality Exchange Clubs and the Changing Nature of Tourism and Identity by Michael O’Regan

List of Contributors ................................................................................. 199